by Howard J. Hinton
This book teaches motel/hotel sales people how to sell their rooms and
services to bus tour operators. Much of the material also applies to
attractions and restaurants. Tour promotion agencies, receptive operators
and tour wholesalers will also receive valuable information from this
All the steps necessary to host group tours are covered from beginning
to end. The book begins with assessing the group tour market in the area
and goes through the steps necessary to increase and maintain group tours.
Learn how to decide what to charge for your services, how to present your
product to the tour groups, how to make the group’s stay a pleasant one,
how to ensure the groups return in the future, and much more.
This 64 page book offers a very extensive appendix, with forms and lists
and a glossary of terms.